Yesterday I was getting ready for work and heard an
interesting commercial on the radio. The commercial was advertising a “Ladies
Night Out” for Tonight’s Islanders game. The Ladies Night Out” package includes
two seats plus two glasses of wine. I thought it strange that the deal
specified two glasses of wine instead of two drinks. Then I thought about the
majority of the people who attend hockey games: men. If they pitched wine to
women then maybe women would be more likely to attend a hockey game and bring
her girlfriends. I was curious and decided to look up the deal on the
Islanders website only to find out that they also advertise a “Guys Night Out”.
Guess what kind of drinks the “Guys Night Out” package includes! Beers of
course!
Excuse my ranting questions, but is this what
society’s come to? Sports players are male as well as most of their fans. Is it
such a foreign concept for a woman to enjoy sports? I leave you with these
thoughts: Will it ever be socially acceptable for women to attend sports events
without a man thinking she has no clue what’s going on in the game? Can women
go to a hockey game and select a drink of her choice, perhaps a beer or scotch
on the rocks? Will there ever be a time when stereotypes of male and female no
longer exist?
I heard the same thing!! Thank you for ranting, I felt the same way. I love wine, but found that advertisement offensive and sexist.
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